A pre-launch waitlist still works, and here is how to build a waitlist people actually join, plus what to do with it so it converts instead of going cold.
Maya Chen · 25 August 2026 · 5 min
"Build it and they will come" was always shaky advice. In 2026 it's actively harmful. Here's why it's dead for indie apps, and what to replace it with.
Maya Chen · 8 August 2026 · 3 min
The best distribution isn't something you do after you build. It's designed into the product itself. Here's what distribution-first building looks like for indie apps.
Maya Chen · 19 July 2026 · 4 min
If you built an app and nobody's using it, you're not bad at building. You've hit the distribution gap, the real bottleneck for indie apps in 2026. Here's what it is and how to close it.
Maya Chen · 29 June 2026 · 3 min
You built it, now you need users. A channel-by-channel playbook for getting the first 100 people to actually use your vibe-coded app, with no audience and no budget.
Maya Chen · 27 June 2026 · 4 min
You built something with AI in a weekend. Now what? A practical distribution playbook for makers with no audience, no budget, and no time.
Maya Chen · 23 June 2026 · 4 min